Description
bdrake103@gmail.com www.billdrake.info with hands-on work in client brand development. Managed creative department as well as overall P&L performance for Cape Cod office. Led record growth of the full-service regional agency with significant account wins and award-winning work for agency clients: SBLI Life Insurance, Pharmasol, Cape Cod Healthcare, Heritage Museum & Gardens, Cape Cod Five Bank. u Cape Cod Healthcare - Regional healthcare institution with multiple locations and market domination Developed and art directed the 2011-13 brand building campaign for Cape Cod's leading healthcare provider and largest employer. The effort included TV and radio advertising, supported by print, on-line advertising and YouTube videos. Wrote and introduced the tag-line: "Cape Cod Healthcare. We're taking good care of you." The campaign succeeded in contributing to two consecutive years of record revenue growth, increasing brand awareness and garnering numerous NESHCO awards for creativity and ROI effectiveness. BILL DRAKE 2 / page
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Hoffman & Partners | Executive Creative Director | 1/2014 - 1/2016 |
| Regan Communications (Pierce Coté) | Chief Creative Officer And Art Director | 1/2011 - 1/2013 |
| Gatesman Marmion Drake Advertising | Founder, Partner | 1/2005 - 1/2011 |
Accomplishments
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