Description
SUMMARY OF QUALIFICATIONS Versatile, passionate, results-oriented Writer, and Creative Marketing/Media Communications Professional with diverse skills and excellent conceptual and presentation abilities. Progressive experience on both the agency and corporate/client-side in copy writing and editing, brand strategy, media production, planning and execution of innovative and highly effective advertising, creative marketing, public/media relations, audio/video/TV scripts, web/interactive content, direct response, institutional/corporate communications and sales promotion. * Proven expertise in the creation and implementation of media alerts and press releases, print TV and radio advertising, POP/display and multi-channel marketing, case studies, in-house publications, catalogs, brochures and collateral materials, business and institutional marketing communications, Branding, Vertical Marketing, B2B, B2C, Recruitment and Relationship Marketing. * Works well independently or as an integral member of a team. Adept at managing both creative and business aspects of advertising, marketing and media campaigns, projects and special events - on schedule and under budget. * Excellent problem-solving, analytical, organizational, interpersonal, verbal and written communication abilities. Proficient in MS Word, Excel and PowerPoint, Access and Outlook Mac and PC desktop publishing software.