Description
Professional Summary * Earned more than 12 years of professional writing and editing experience * Employed more than 10 years with leading marketing communications firm and two years with leading nonprofit health care provider * Wrote competitive responses to requests for proposals (RFPs) and requests for information (RFIs) issued by school districts and state education agencies * Created compelling, strategic marketing communications for Fortune 500 companies * Experienced in multiple content formats, including web, print, video, presentations and app content * Spent three years as freelance gear reviewer and manager of footwear testing for Backpacker magazine Career Highlights Marketing * Wrote global corporate messaging for many Hewlett-Packard (HP) product lines * Wrote marketing and strategic executive communications from the Kaiser Permanente (KP) regional president to internal and external audiences * Managed and wrote KP weekly newsletter for more than 10,000 employees, including monthly strategic executive communications from the Kaiser Permanente Northwest president * Developed concept and content for KP Community Benefit annual report * Wrote collateral and signage for launch of KP Westside Medical Center and hospital * Interviewed HP business customers and wrote high-profile case studies and feature stories that generated the highest click-through rates for hp.com Strategic Communications, Digital and Technical Skills * Developed strategy and copy for HP global energy tour: messaging, app content, scripts, website, digital and print signage * Wrote copy for award-winning 2008 HP Global Citizenship Report * Wrote online copy and sales presentations for first-to-market HP print app (HP ePrint) Qualifications * Excellent writing, editing, researching and fact-checking skills for a variety of content, including websites, news articles, magazines, video, social media, speeches, white papers and annual reports * Strong ability to quickly and accurately translate technical information into consumer-ready content * Significant experience conducting interviews with senior executives, subject-matter experts, business customers and employees * Flexibility to work independently and collaboratively across multiple teams, including writers, photographers, designers and graphic artists
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Senior Copywriter Kaiser Permanente Freelance Writer Backpacker Magazine | / - Present |
Accomplishments
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