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Heather F

Marketing

Occupation:

Marketing

Location:

Cumming, GA

Education Level:

Associate

Will Relocate:

YES

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Summary Innovative executive and marketing professional with excellent leadership and interpersonal skills. Recognized consistently as goal oriented and a get your hands dirty kind of leader. I've led marketing efforts to achieve breakthrough performance incorporating social, digital and traditional marketing. As a driven and energetic marketing professional, my expertise lies in providing a unique mix of strategic market planning with tactical implementation. Accomplishments * Marketing Strategies for Growth - Through managed web content and design ( View site) - New visitors jumped 90%, increased time-on-site from two minutes to 30 minutes, and improved organic search rankings by 40%. By combining traditional and inbound marketing methods, I increased lead responses, MQL to SQL by 45%, tripled digital performance analysis, and increased conversion rates. Created and managed a digital gateway that increased opt-in nurturing by 35% in the first 30 days View Site * Channel Partner Programs - I have developed and implemented go-to-market strategies for many product lines and services. These efforts have resulted in consistent leads, revenue, brand recognition, and growth for the targeted areas. Accomplishments * Marketing Strategies for Growth - Through managed web content and design ( View site) - New visitors jumped 90%, increased time-on-site from two minutes to 30 minutes, and improved organic search rankings by 40%. By combining traditional and inbound marketing methods, I increased lead responses, MQL to SQL by 45%, tripled digital performance analysis, and increased conversion rates. Created and managed a digital gateway that increased opt-in nurturing by 35% in the first 30 days View Site * Channel Partner Programs - I have developed and implemented go-to-market strategies for many product lines and services. These efforts have resulted in consistent leads, revenue, brand recognition, and growth for the targeted areas.

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COMPANY POSITION HELD DATES WORKED

(Confidential) Marketing & Creative Director 1/2006 - Present
Agilysys Inc Senior Design Manager 1/2000 - 1/2006
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Highlights:

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