Description
ACCOMPLISHMENTS * Conceived and implemented business development support system which has assisted in earning funding, in-kind contributions and discounts resulting in a 45% growth within one year * Director of a major fundraising enterprise increasing profits by 50% * Team member that increased sales by 80% through creation/training of CRM system * Reduced costs by over 65% while building efficiency and effectiveness of over 100 trade shows per year * Increased revenue by $2000 per magazine, via creation and implementation of inserts/over runs for struggling publication plus adding additional revenue to company through other projects * Developed and implemented successful marketing plan/strategies/tactics for converting hundreds of qualified leads into 50+ sustained organizational relationships * Changed dysfunctional or poorly performing employees into energetic, revitalized team by improving internal communication and revising compensation plans * Supported various industries including: aerodynamics, military, academic, medical, veterinary, engineering, publishing, educational entertainment, association, arts, financial, and retail/wholesale MARKETING EXPERIENCE Texas Christian University, Fort Worth, TX August 2017 to Present Adjunct Instructor * Currently part of TCU adjunct pool recently teacher for strategic communication research class for undergraduate junior/senior class * Discuss and demonstrate quantitative and qualitative forms of research including surveys, polls, focus groups, in-depth interviews, observational methods, ethnographies and analytics * Create lectures, tests and projects * Work with internal TCU systems for class administration
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Texas Christian University | of Journalism | 2008 | Master Degree |