Description
SUMMARY Multi-talented convergence leader with digital and traditional platforms hands-on experience integrating traditional and new media business models. Creative, on the spot problem solver with excellent project management, presentation and communication skills, Team builder and motivator with strong time management skills. Thrive on creating, testing & implementing new marketing opportunities including digital strategies that generate revenue, improve ROI *20+ years providing agencies & businesses with successful and measurable marketing and media related management services roles include: Director Digital Strategy (ecommerce, brand, DTC, shopper e.g. Amazon, Target, Wal-Mart, Costco, Build.com, Wayfair.com, Overstock.com) eCommerce Specialist, Director Digital Marketing, Online Reputation Manager, Data Governance Manager, Demand Generation Director *20+ years building, managing the interactive division of a clients' business *20+ years leading cross-departmental and cross-functional teams in projects *20+ years Management and Leadership experience motivator, passionate, driven, innovative AREAS OF EXPERTISE * Digital Strategy, Plan Development & Optimization: DTC, ecommerce & shopper with passion for emerging and new media challenges * Digital Content Strategy - Identify assets, digital channels & audiences developing plans & measuring results to support brand * Demand Generation - affiliate, display (site, behavioral, contextual, high-impact (video) & retargeting), social, mobile / tablets & emerging digital channels * SEM - SEO (organic & search engine optimization strategy leveraging all online real estate content, PR integration) & PPC including search retargeting (from set-up to optimization) * Social media strategies & Reviews - Facebook, YouTube, Twitter, Pinterest, Instagram, Google+, Vine, Bazaarvoice * Email communication strategy - customer acquisition (contact, lead/suspect, prospect/opportunity), retention, loyalty & rewards Pre-Sales, Datamining * Digital Integrated Fundraising/Event Plan Development & Communications Strategy * Web & Social Media analytics - insight analytics & reporting Leadership experience
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Dsp | Creative And Deployment | 1/2016 - 1/2016 |
| Active Network | Consultant | 8/2014 - 9/2014 |
| Cna Insurance | Digital Marketing Consultant | 5/2014 - 6/2014 |
| Tmp Worldwide | Senior Digital Strategist | 9/2013 - 12/2013 |
| Noble Communications Company | Senior Digital Strategist Senior Manager Online Strategy | 9/2012 - 6/2013 |
| (Confidential) | Integrated Marketing Specialist | 3/2008 - Present |
| Kimberly Clark Corporation | Director, Digital Strategy | 3/2001 - 12/2015 |
Accomplishments
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