Description
Professional Summary Founded and directed the operations of Booth Research Services and served as the chief business development officer for 2 major research firms - Infosurv and M/A/R/C. Key clients have included: Coca-Cola, Cox Cable, Bayer, UPS, Bell South, Ciba-Geigy, JC Penney, Windstream, Texize/ Dow Brands and Verizon, in addition to numerous agency clients. Over 35 years of marketing research experience as well as client-side experience in new business development with Heinz. Areas of Expertise * * CPG Research * Client Management * Relationship Management * Strategic Planning/Analysis * Data Analysis * Sampling Methodologies * B2C Research * B2B Research * Data Collection
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