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Timothy F

Director

Occupation:

Director

Education Level:

Bachelor

Will Relocate:

YES

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Areas of Expertise: * Web Development & UX Master * Search Engine Optimization * Paid Search Engine Marketing * Website, Landing Page & Social Media Marketing & Optimization * Lead Generation * Lead Nurturing Summary: Responsible for the creation, development, implementation, and execution of all DigitalSherpa web marketing and lead generation initiatives. I exclusively manage, analyze, and report on a $1.2mil digital marketing budget for DigitalSherpa.com. Along with paid marketing initiatives, I additionally direct all content marketing, social media marketing, SEO, and lead nurturing efforts. In my year at Sherpa I have generated more leads and customers via the web than the entire Apartment Finder sales force while seeing lower customer churn rates than that of customers acquired via brick and mortar sales. At DigitalSherpa I have a record of increasing web traffic and leads, while simultaneously lowering our cost per lead and cost per acquisition. I have successfully generated more online business then anyone, at any time throughout DigitalSherpa's history. I generated more leads & traffic in my first three moths at the helm than the site had received in the previous two years combined. * Creation and execution of all paid and organic marketing initiatives for DigitalSherpa, CommunitySherpa * Drove Sherpa into new verticals aside from multifamily (HVAC, Insurance/Financial/ Retail/Etc) Growth in these new verticals has allowed us to lessen our sole dependence on the multifamily vertical while also increasing the customer lifecycle of our multifamily clients which have historically produced significant churn rates before my arrival * Responsible for driving marketing ROI up while driving down cost per lead and cost per customer acquisition. * Responsible for managing all aspects of DigitalSherpa's content marketing initiative which produces digital marketing content in the form of blogs, whitepapers, and ebooks. * Increased website generated revenue in each of the past 6 months while decreasing monthly marketing spend. * Created and manage new automated lead nurturing structure to drive Sherpa prospects down the funnel to becoming customers more quickly. * Responsible for all front-end UX/UI and conversion optimization * Have met or exceeded all fiscal year budget and revenue assumptions * Responsible for the marketing launch of Sherpa's new self-serve product for 2013 * Responsible for producing over 30 lead generation landing pages that drive the majority of all new leads to our sales team * Work directly with VP of Sales and Company President on all digital marketing initiatives * Responsible for new site structure, site mapping, and navigation optimization * Management of paid and organic search campaigns * Optimization of social media presence and created best-practices social media company policy * Month-over-month increasing traffic, leads, prospects, and customers * Currently converting visitors to leads at rates higher than the national web marketing B2B average * Currently converting paid search visitors to leads at rates higher than the average conversion rate for paid search * Specific landing pages have achieved conversion rates as high as 45% Summary: I am responsible for the search engine strategies which drive the growth and development of the popular internet cartoon brand, Broken Equipment (B.E.P., Inc). To view my SEO abilities and qualifications, simply type "broken eq" into a Google search bar. Enough SEO humor. BEP's web cartoons have garnered cult success across the World Wide Web, namely through YouTube, social media, and our own media-based social networking site, which became the foundation for a now thriving brand and an ever-evolving advertising & merchandising revenue model. A massive following of young adults aged 17-25, and tireless hours of keyword research, strategy, and implementation, have led to finding a prosperous niche market with revenues growing a combined average of 300% year over year. BEP has become a national brand among the target demographic and is poised for substantial growth with a possible upcoming transition to late night cable television. * Developed campaign and brand messaging strategies for social and paid media * Worked with creative teams from major entertainment outlets during development of cross-promotional campaigns * Researched digital communities to identify influencers and develop/execute SEO strategies * Created brand and campaign-specific best practices guides for social media usage which is still being implemented today * Monitored social reach to guide campaign maintenance strategies and assess effectiveness * Conducted SEO campaigns including keyword research, copywriting, coding and link-building * Tracked social reach and organic performance using GA and developed strategies to optimize user experience * Optimizing navigation of flash website to improve the work-flow of the website and increase conversions (user sign-ups & downloads). * Optimizing existing content, page titles and descriptions which improved organic traffic by 114% in just a 3 months * Developed a CMS to repair over 800 broken links while improving website continuity and design. Some Broken Equipment Web Stats: #30 All-Time YouTube Partners Official Google-YouTube Partner 150+ Million YouTube Views 67 Million Channel Views Featured in VIBE Magazine, XXL, and Giant Magazine as well as on TMZ, VladTV.com, ahh.com, WorldStarHipHop.com and more. 100,000 Twitter Followers 140,000 registered website users Worked at various levels with recording artists such as Akon, B.o.B, Wiz Khalifa, Soljia Boy, Sean Kingston, and more. Employer: JaniLink Web Marketing Manager/SEO URL: www.janilink.com * Worked with developers on new website build to ensure search friendliness * Ran massive video marketing campaign for company equipment * Implemented 301 redirect strategies to reduce impact of site bounces * Used existing database content to optimize search engine content pages * SEM Campaign improved high-end commercial cleaning equipment sales by 29% before my exit. * Managing keyword density of copy to create a focused topic to improve organic search results. * Leveraging Google-specific site maps and robots.txt files to ensure crawling of deeply nested pages. * Creating & developing link building strategies. * Leveraging 301 redirects to avoid losing positioning while migrating to a new website Past Social & SEO Consulting: Multiple clients available upon request due to sensitive nature of SEO strategies

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