Description
Accomplishments Utilized digital couponing. New Jersey state lottery wanted to improve coupon redemption for its Pick 6 jackpot game. Typically, they only used free-standing newspaper inserts. Expanded to digital coupons on geographically targeted basis with limited newspaper use. Increased number of coupons redeemed 15%, entirely due to digital efforts. Increased mobile marketing significantly. State tourism for NJ wanted to increase brand awareness regionally. Utilized Near Field Communication Smart Posters with embedded NFC tags on kiosks for consumers passing by to access marketing. Increased mobile marketing interaction 50% every week since inception. Implemented digital advertising plan to increase business. Local upscale restaurant wanted to increase clientele. Developed plan targeting high income diners within 10-mile radius. Used leading regional website with mobile site/apps including custom landing page, enabling consumers to click to call, map or email. Increased restaurant visitation 12% in 30 days with little media investment. Created highly visible multi-tier media plan, increasing sales 88%. In efforts to build immediate and long-term sales, New Jersey state lottery was re-introducing a jackpot game. Used TV/Radio, billboards, transit buses and other visible ads in high sales volume zip codes. Significantly increased sales in 1 year. Increased Facebook "likes" with innovative strategy. NJ state tourism wanted to increase "likes" on its Facebook page and raise level of interactivity. Devised local radio sweepstakes where consumers fill out entry and then go to Facebook page to "like" it. Increased client Facebook "likes" from 3,000 to 15,000+ in less than a month. Crafted targeted impactful ad campaign on limited budget. Telcordia Technologies wanted to promote its high dollar ($14M) state-of-the-art technology to Fortune 1000 firms. Instituted mix of direct marketing and targeted publication ads using gatefold positioning and follow-up premiums to small targeted audience. Gained $200M in revenues. Created widely successful product launch. Needed to create marketing plan for Trex, a new composite lumber made from recyclable materials. With minimal budget for trade and consumer advertising, used POS materials and targeted promotions to encourage retailers to buy in bulk. Product awareness soared and Trex sold out in the first year. Used traditional and grass roots multi-media to shatter records. State of New Jersey needed to increase revenue before end of fiscal year. Created tax amnesty program and executed multi-media program using traditional, online and grass-roots marketing. Within just 43-days, raised $729M, a 330%+ ROI, breaking all existing tax amnesty records. Developed effective ad campaign to increase business. Jersey Central Power & Light wanted to lure companies into their sales territories. Crafted two-tiered media plan with direct marketing, print and TV/radio targeting executives in-state/regionally. Generated $4M in incremental revenues with seven companies relocating. Increased ad revenue in sales territory. Since taking on assigned territory for National CineMedia, have been able to exceed sales target by over 145%, mainly through new client acquisition. Combination of increased market visibility and ability to effectively present advantages of theatre advertising have been prime reasons for this development.
Accomplishments
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