Description
SUMMARY: Professional public relations/marketing specialist and freelance content writer who can deliver clear, concise copy well before projection deadlines, take the lead on any project and run with it with minimal direction, and synthesize and breakdown complex information into easily understandable, user-friendly content. Fully engaged team player who views every client as their most important client. Brings her core values of integrity, responsiveness, and professionalism to every project, whether it is a one-time assignment or a long-term contract. Extensive experience working with C-Level executives, marketing firms, graphic designers and website developers. Certified professional entrepreneur coach. EXPERTISE: * Website Content Writing: Written content for more than 120 websites for a variety of industries (property management, apartments, medical, dental, coaching, temporary staffing, accounting, construction) and provided SEO enhancement optimization on existing content. Familiar with basic back end of wordpress. * Press Releases/Publicity: Written and distributed press releases to both local and national media to promote new companies, new product roll outs, business services, new contracts, community service activities, staffing announcements and promotions, etc. Served as media relations contact for inquiries and pitched articles to various publications * Branding/Collateral Material: Developed and wrote text for brochures, employee recognition marketing pieces, white papers, case studies, one sheet promotional pieces, tradeshow booth and banner concepts as well as themes for various campaigns. Created tagline for businesses. * Blogs/Article Writing * Social Media Posting and Management: For more 100 apartment communities * Online Reputation Management - Monitored, solicited and responded to more than 4,500 online reviews for more than 60 businesses. Managed review sites such as Facebook, Yelp, Google My Business, BBB. Proactively solicited reviews from customers * Event and Conference Planning - Planned leadership conferences for 150+ property managers, as well as supervisor retreats and smaller trainings.
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