Description
Profile Recognized as a versatile, results-driven and ambitious professional, offering 20+ years of progressive experience and the proven ability to cultivate and implement strategic business development solutions * Sustain productive relationships with all contacts, fueling the positive flow of relevant, accurate information * Achieve challenging operational and fiscal objectives through strong organizational, conflict resolution and negotiation skills * Strive to develop high performing teams and achieve sales and operational excellence * Career performance reflects a collaborative, engaging, determined and innovative leader, committed to exceeding corporate and individual goals Summary of Duties * Managed the conception and implementation of strategic marketing plans, business development plans and budgets. * Supervised market research and data management systems created analytical files for competition and pricing systems oversaw the build-up and maintenance of databases for various industries. * Conceived integrated marketing communications plans ensured marketing communications were coordinated in alignment with marketing objectives and organizational expenditure requirements. * Responsible for the management of the advertising agency and other partners served as the brand expert and provided direction and leadership for programmatic planning, implementation and evaluation. * Directed project execution for marketing programs, collateral selling materials, practice implementation and digital/website/email, ensuring distinct timelines and judicious execution. * Established relevant marketing reports and setup monthly meetings to review and interpret relevant data and develop appropriate action plans. * Trained and developed marketing employees and executives managed sales teams to attain local and international sales targets and objectives. * Achieved hundreds of direct sales deals in real estate, exhibitions/training and educational sectors. * Established solid relations with trade associations and media specialists in the Gulf region developed a network of agents to promote products. David Atkins Enterprises (Australia): Doha-Qatar Assistant/Senior Cast Coordinator: 4/2006 - 1/2007 * Served as a Bilingual Assistant to coordinate between the Qatari Olympic Committee and David Atkins Enterprises. * Coordinated communications between participants of the 15th Annual Asian Games Opening and Closing Ceremonies and DAE, including inquiries, performance requests, issues and conflicts. * Managed the registration of all Volunteer Performers, including capturing relevant details and ensuring requirements were met (ex: sign-off of release forms, medical certificates of participants during auditions, etc.). * Researched various local clubs/associations/groups for participation in the ceremonies. * Scheduled and distributed costume fitting information to the cast and wardrobe department. * Attended cast rehearsals oversaw cast check-in and check-out at scheduled events worked with support volunteers to assist Cast Coordinators at rehearsals. * Completed data entry, audition and rehearsal process for volunteer performers communicated with the Support Volunteer Manager and reported on support volunteer shift information. Moon Stone: Cairo-Egypt Marketing Manager: 9/2002 - 3/2004 * Recipient of the Al Ahram Exhibition Best Exhibitor Award and the Best Distributor in the Middle East Award MSI was positioned as the #2 top-selling product in Egypt. * Engaged in product branding in the Egyptian market built brand loyalty, enhanced product inquiry and increased the resellers' base, resulting in augmented sales. * Searched for new hardware products through the international market studied all brands monitored the most potential competitive brand to invade the Egyptian market (technically and pricing wise) selected Micro Stare International (MSI) communicated with producers in Taiwan and won the exclusive agency in the Egyptian market. * Coordinated the production of all marketing materials using given sources from the producer, making sure to maintain the product identity with slight changes to suit the Egyptian culture. * Planned the MSI launch and marketing campaign in conjunction with newspapers, TV channels, radio, online, computer malls and other media channels. Nevine Williamson, Page Four Futech: Cairo-Egypt Marketing Manager (Promoted from Marketing Supervisor): 11/1997 - 9/2002 * Under the GM's supervision, wrote a marketing plan for MAXIMO American Software, a computerized maintenance management system applicable for huge enterprises only, such as the Oil and Gas sector, Huge Industrial sector, governmental sectors, etc. * Invited the Regional Marketing Manager, GM and all HODs for marketing plan presentation and negotiation obtained written approval from the Mather Company with a letter of appreciation. * Assigned to implement, supervise and track the approved marketing plan's progress. * Created marketing strategies to ensure prime brand awareness in targeted markets. * Developed and implemented marketing strategies, plans, policies, procedures and budgets per approved development tactics and management directives. * Oversaw and managed the creation of all marketing messages, materials and programs required to support product launch timelines and implement the sales strategy. * Performed research and prepared reports for the GM regarding the status and current actions of competitive projects and associated pricing, positioning, quality, features and value. * Coordinated with the corporate communications department to produce press releases and media communications related to product launches, announcements or other newsworthy stories. * Supervised the coordination of marketing events, conferences and third-party interactions. * Negotiated with vendors and contractors to coordinate media cost, placement and scheduling consistent with company policy guidelines, policies and procedures. * Evaluated the effectiveness of brand-building programs to continuously learn from marketing efforts and improve future programs.
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