Description
Accomplishments * Developed 4 new products approved for mass production in the last 4 months, with new packaging for distribution enhancements as well as merchandising executions. * Increased Profitability: Increased F&B profits by 17% while reducing prices by 20%, through a combination of more efficient processes for purchasing, redefining products, and team management. Recognized by the Caparra Country Club Board of Directors for this achievement. * Marketing Strategy: Developed product lines that created new segment of consumer food products, from the farm to the plate concept, that included ready to eat foods. Supermarket, Cash & Carry and small retailer, new merchandising positioning and neurobiomarketing tools usage. Recognized by the World Conference of Business as best market manager for a food manufacturer in Latam. * Positioning and branding: Recognized as Latin America Best Product Launch for Something Special Scotch Whisky, having positioned and delivered the product into first in its category. Reached 90% distribution and top of mind of brand in two years, and placed Chivas Regal from fourth place to second place in the market. Increased market share in various luxury wine and spirit brands. MARKET LEADERSHIP THROUGH EXPERIENCE & PERFORMANCE * Marketing Planning and Execution * P&L Budget Management and Revenue Growth * Sales experience (Consumer goods, retail, B2B, Direct) * Development of value propositions, communication design * Latest technology applications, tools, and digital advertising * Promotions and media coverage through innovative Public Relations * Logistics and distribution developments. * Market, Consumer and Competitive Analysis A CAREER OF DRIVING ENGAGEMENT AND PROFITABILITY FOR BUSINESS
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