Description
Profile Accomplished creative pro with over two decades of major responsibilities and significant achievements in copy, graphics arts, design, and advertising. Special emphasis on creating cost-effective marketing campaigns without compromising quality and impact while contributing to sales goals to help client companies dramatically increase revenue. Exceptional range of talent and experience in graphic design, graphics production, creative, production, strategic planning, project and account management. Local search: create and optimize websites for maximum results in local search rankings by creating a consistent set of NAPs (Name Address Phone) and placing them on over 100 directories across the web. Write and optimize web copy with an eye toward maximizing use of keywords. Optimize tags, headings, and alt/image text for local SEO. Use various analytics tools (Google, etc.) to track results manage keywords and ranking signals. Social media management: create and manage Facebook Pages and create content for fan engagement, including contests, events, and visuals with integrated text for placement on Facebook. Create and manage Google Plus pages with the purpose of growing followers and creating content to increase local search engine results. Link Facebook and Google Plus Pages to Twitter for simultaneous publishing. Create and manage publishing calendar to keep posting on schedule. Manage blogs by creating and publishing compelling content to then push out to social media outlets, including Facebook, Google Plus, and Twitter. Currently exploring Pinterest and Instagram with the intent of utilizing these outlets to continue pushing compelling content for clients.