Description
SUMMARY Innovative market strategist focused on helping B2B, B2C, and retail businesses navigate phases of rapid growth, organizational development and strategic transformation. Passionate about bringing integrated customer solutions to market through the application of differentiated products and technology in world-class service environments. Balanced background in Marketing and Sales Leadership, Strategic Planning and Operations that merges strategic vision with hands- on management experience to ensure compelling business ideas result in equally great outcomes. Proven track record of excellence in enabling market execution, performance optimization, revenue growth and profit realization. - Brand definition and customer solution positioning, including creative direction and design - Integrated digital/ email/ print marketing communications and customer engagement programs - Customer acquisition, conversion, retention and revenue generation strategies and campaigns - New business development including product/ service launches, partner channel integration, M&A - Cross-functional team leadership including marketing, sales and operations management
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