Highlights:
EDUCATION
State University of New York College at Buffalo, BA, Communications; Minor Study, Theatre Arts
State University of New York, Fashion Institute of Technology, New York, NY, BS, Advertising & Marketing Communications;
Minor Study, Cosmetics and Fragrance Marketing and Management
Bryant & Stratton College, Buffalo, NY, Curriculum Study, Fashion Merchandising & Business Management
CNN, New York, NY, Broadcast Journalism Internship, “Style With Elsa Klensch”
Ron Chereskin Menswear, New York, NY, Public Relations Internship
SKILLS
Computer literate: MS Word, Office, Outlook, Excel, PowerPoint, Factiva, MediaMap, 90 wpm, working familiarity of Spanish, French and Italian. Superior organizational, leadership, interpersonal, verbal, written and presentation abilities.
PROFESSIONAL AFFILIATIONS
Publicity Club of New York (PCNY), Public Relations Society of America (PRSA), Los Angeles Press Club, Trade Show Exhibitors Association (TSEA), The Association of Destination Management Executives (ADME), American Marketing Association (AMA), International Association of Exhibition Management (IAEM), International Festivals & Events Association (IFEA)
AWARDS
Creativity Award, Art Direction Magazine, Bijan Fragrances, 1993, 1994, 1995, 1996, 1997; Clio Award, Best Advertising Campaign, Bijan Fragrances, 1993; Obie Award, Best Outdoor Advertising, Bijan Fragrances, 1993; Ig Nobel Prize, Harvard University, DNA Fragrances by Bijan, 1995; FiFi Award, International Fragrance Foundation, Michael Jordan Cologne, 1996; Edison Award, American Marketing Association, Michael Jordan Cologne, 1996; Obie Award, Best Outdoor Advertising, Michael Jordan Cologne, 1996; MarCom Creative Award, Michael Jordan Cologne, 1996; Effie Award, American Marketing Association, Michael Jordan Cologne, 1996
INDIVIDUAL
Contributing editor to several international publications; advisory committee member and volunteer for numerous philanthropic organizations; award-winning copywriter and advertising designer; counted among ‘The 25 Most Powerful Buffalonians in Hollywood’ by Buffalo Magazine and The Buffalo News; widely quoted public relations authority; accomplished public speaker; world traveler and explorer.
Extensive portfolio, media releases, client testimonials and letters of reference available for presentation.
Companies I like:
Breitling, Calvin Klein, Cartier, Chanel, Clarins, DreamWorks, Emmy® Awards, Ermenegildo Zegna, Estée Lauder Companies, Winery, Foster’s, Gucci, HBO, L’Occitane, Inc., Miramax Films, Mosaic Media, Paramount Pictures, People Magazine, Remy Martin, Saab, Salvatore Ferragamo, Screen Actor’s® Guild Awards, Sony Pictures, Sundance Film Festival, Tiger Woods Foundation, Toronto International Film Festival, Valentino, Van Cleef & Arpels, VISA, Warner Bros., Women in Film
Brand extension, marketing and strategic communications, reputation management, trend and competition analysis, event planning and production, media tours and press conferences, media kit production and distribution, copywriting and media relations, VNR, SMT and EPK production and distribution, advertising and creative services, media planning and placement, Online marketing support, co-branded national promotions, entertainment marketing outreach platforms, product placement for motion pictures and television, celebrity wardrobe styling, luxury gifting programs, consumer events product integration and talent spokesperson initiatives.
Description
