Description
Qualifications for S E N I O R A D V E R T I S I N G E X E C U T I V E Revenue driven and detail-oriented professional offering more than 20 years of expertise in the disciplines of print and digital advertising. Decisive visionary with a dynamic background in sales and marketing from inception to implementation and market penetration. Resourceful and customer focused, leads by example to achieve common objectives. Demonstrates strong leadership, problem solving, creative, organizational and interpersonal skills. Excels in identifying target markets, strategic planning, promotion, coordinating design and execution. Diverse experiences encompass sales management, website development, SEO, digital marketing, social media, print advertising, direct mail and sponsorship as well as business start-up and development. SCOPE OF MASTERY________________________________________________________________ Website Sales/Development SEO Direct Mail Retargeting Social Media GEO Targeting Market Research/Analysis Print Advertising Client Retention Sales Development Recruiting/Training Strategic Planning PROFESSIONAL CONTRIBUTIONS____________________________________________________ - Developed & Managed client based digital/print advertising campaigns, including multi-channel campaigns including SEO, Social Media, GEO targeting & retargeting with various print advertising and custom direct mail campaigns. - Spearheaded the development of digital department and team. Launching a new revenue stream for the company. On track to reach $1MM plus revenue. One of three principals with the development of online directory, - Implemented company resource management and recruitment initiatives that resulted in new sales reps generating $2,000,000 in annual sales. - Implemented an aggressive sales/inventory management program that resulted in an increased restaurant client base over 300% to an annual increase in revenues of $800,000. -Implemented cloud based CRM system. Streamlining sales reps ability of customer management along with monitoring sales reps day to day agenda and progress. - Created consultative selling skills standards that resulted in sales team ability to function as a business partner, creating business goals and strategic planning for the client. The results were a win-win increased sales and increased market penetration for both organizations. CAREER TRACK_______________________________________________________
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