Areas of Expertise * Marketing Communications * Digital & Social Marketing * Automated Demand Generation * Global Event Management * Vendor/OEM Negotiations Product Marketing * New Product Launch * Product Management * R&D Leadership * Field Marketing Field Sales Enablement * Sales Training * Channel Marketing * Strategic Business Planning * Inside Lead Development 500 attendees/webinar Senior Director of Demand Generation responsible for building a marketing automation infrastructure, multiple demand generation channels and re-designing and building a new ReachLocal website. * Implemented a global Marketo and Salesforce.com marketing automation platform. * Demand Generation waterfall based on Sirius Decisions, "Demand Waterfall, Re-architected" * Provided ReachLocal a way to measure and optimize demand generation ROI * Built out multiple demand generation channels * Comprehensive event plan doubling the number of events and doubled ROI for each including: * National and Regional Trade Shows * ReachLocal Seminars across the country with Google and Yahoo * Managed a substantial online advertising budget including Google Yahoo and Bing PPC Retargeting Ads and Social advertising with Facebook & YouTube * Managed outbound co-marketing programs with Google and other partners * Planned and executed ReachLocal's first Radio ads * Managed a comprehensive three phase nurture program serving out qualified leads to the inside sales team and lead development reps. * Re-built entire corporate web site. "http://www.reachlocal.com" www.reachlocal.com. Went live 1/5. In process of delivering translated websites for UK Germany Austria Netherlands Brazil Australia New Zealand Mexico and Japan Recently took responsibility for managing the marketing operations team in addition to the demand generation team. * Facilitating a shift for ReachLocal from a sales lead to a marketing lead company * Working day to day with inside lead development team to integrate technology based (many to one) lead nurturing with people based (one to one) lead nurturing

Highlights:

• Management
• Marketing Management
• Messaging
• Systems Engineer
• Automation
• Computer Operator
• ROI
• Clarify
• Deal Closing
• Lead Generation