SUMMARY An accomplished and strategic marketing research professional with over 25 years of progressive experience in the business software health maintenance, outdoor media and personal/commercial industry sectors. Proven track record in conducting insightful consumer research utilizing a broad range of methodologies and techniques spanning social media analysis, focus groups and surveys. Demonstrated abilities in all phases of qualitative research, from data collection and processing to report writing and formal presentation. Recognized and significant analytical skills coupled with a wide range of quantitative primary and secondary research experience including market planning, forecasting, media research, modeling and the application of multivariate statistics using SPSS. Highly skilled marketing intelligence professional that excels at developing a strong rapport with internal and external stakeholders. Polished interpersonal communication skills. Assisted in achieving brand/sales goals and corporate objectives across the organization. Recognized for his new product development research expertise and breadth from the client, agency and supplier sides.

Highlights:

• Advertising
• Forecasting
• Leadership
• Market Research
• Research
• Training
• Analytical Skills
• Business Software
• Collection
• Communication Skills