Description
PROFESSIONAL SUMMARY Senior level Leader with over 14 years professional experience in leadership, management, and business development. Specific areas of past experience include electrical engineering, product and marketing management, industrial studies, power quality, and energy efficiency. Core competencies include: * Cross divisional communication * Leadership/Mentoring * Content Marketing * New Product Development * Customer Development * Google Analytics * Digital Marketing * Process Improvement * Team Development * Sales Analysis * Corporate Training * Sales/CRM * Customer Success * Presentation Powermetrix, Knoxville TN Product Manager March 2013 - February 2017 Managed the existing product line of electric revenue meter test and verification kits, and led cross divisional teams consisting of sales, software, and engineering during the products lifecycle. Performed research and analysis to support business case development for product enhancements and new product development. Key Contributions and Responsibilities: * Co-initiated a joint venture with the University of Tennessee CURENT program. * Improved web traffic to website by 45% in 3-month period via comprehensive SEO campaign. * Implemented product verification procedure that increased product quality on release. * Performed systematic macro-economic market research to provide guidance to the executive team. * Consistently updated competitive analysis on market trends including SWOT analysis. * Developed business case for new features and products. * Provided exemplary customer service during all interactions with customers. * Analyzed the product mix and product market penetration to adjust value based pricing. * Coordinated cross-functional team consisting of sales, software, and engineering. * Maintained logs of feature request and identified new opportunities via research. * Created end of life procedure for retiring products. * Took ownership of user manuals, app notes, and product documentation. * Created enduring relationships with customers. * Utilized Stage Gate and Agile process in Product development. * Created engaging, relevant, content designed to maximize web presence and customer satisfaction. * Designed presentations, videos, blogs and training material for sales and customers. * Utilized SAP to generate reports for internal sales and product analysis. * Mentored and coached employees to enhance their education and learning. * Successfully launched 2 new products, retired one product line, and multiple software releases.
Accomplishments
Highlights:
Keywords
- Adobe
- Business Case Development
- Business Development
- Competitive Analysis
- Computer Aided Software Engineering
- Corporate Training
- Customer Relationship Management
- Documentation
- Electrical Engineering
- Engineering
- manager
- sales
- management
- New Product Development
- Content Marketing
- SWOT
- Digital Marketing
- Social Media