Description
Energetic and ambitious bilingual marketing manager with extensive international experience. An expert working with IT and Media organizations forging strategic relationships with a number of high profile clients (C-Level) across EMEA LATAM and the USA. Past experience includes but is not limited to: * Customized Digital and Traditional Marketing consultancy to over 5,000 SME in Europe LATAM and the USA Worldwide Channel Marketing Support to the OEM business for Panda Software resulting in 43,5% increase in sales globally and €50 million product value (25% initially projected) Strategic Partnership Development with global hardware and software manufacturers such as Microsoft Intel Dell HP Sony 3com Logitech Netgear Acer etc. International Strategic Support to all of Panda Software (56) National Organizations including bespoke marketing special actions and pricing at the country level. National Launch Management of Microsoft's Windows XP Media Center Edition OS campaign in the Spanish Market helping to get a 12,2% of Microsoft OEM sales within 3 months (9% initially projected) Career summary From Feb 2017 DIGITAL MARKETING CONSULTANT Miami, Florida Digital Consultancy for SME in the South Florida area: SEO, SEM, social networks, and mobile tools. Bespoke marketing strategy for businesses based on budget, size, industry, vertical and location. Market analysis and forecast. Coordinating digital promotion with the other components of the marketing mix. Effective joint use of traditional and digital media. Ensuring the timely and successful delivery of our marketing solutions according to customer needs and objectives. B2C and B2B marketing. Digital marketing for retail channel and distribution. 2016 - Jan 2017 CLIENT SOLUTIONS MANAGER * AppLearn Ltd., Manchester, United Kingdom * Responsible and main point of contact for the corporate LatinAmerican and Iberian accounts. Maintaining the relationship with CiOs and Organizational Development Managers within the customer base. * Coordinating and assisting our partners in the covered countries to secure high level of customer satisfaction. * Leading the relationship with Microsoft as a vendor partner. * 2008 - Mar 2016 INTERNATIONAL ACCOUNT DIRECTOR NRS Media Europe, London, United Kingdom * Responsible for the effective execution of marketing programmes designed to increase revenue for mass media partners, helping to generate over €25 million for customers in 8 years, via marketing and sales campaigns. * Providing marketing and sales advice for SMEs, delivering over 1000 sponsored seminars on marketing techniques and digital strategy to SMEs across Europe. Consultancy for over 5000 small and medium size businesses on traditional and digital advertising solutions across Europe and LATAM. * Providing mentoring, coaching and motivation to media partners to ensure they achieve targets and objectives within predetermined timelines. 2007 - 2008 GLOBAL OEM MARKETING DIRECTOR Professional Qualifications TEA-CEGOS Retail Channel Marketing Specialist * CEGOS Retail Marketing and Negotiation Digital Analytics for Marketing Professionals: Marketing Analytics in Practice - University of Illinois at Urbana-Champaign Marketing in a Digital World - University of Illinois at Urbana-Champaign * Google AdWords certified
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