A consumer centric Marketing Executive with proven leadership experience driving innovation for billion-dollar companies such as The Coca-Cola Company, Nike, Heineken, SAB Miller, Amway Corporation, and MassMutual. Recognized for having an entrepreneurial spirit that encourages teams to drive innovation through data analytics, strategic thinking, and creative problem solving. A servant leader that collaboratively facilitates change across large organizations in complex, multicultural, turn-a-round business situations. Demonstrated success leveraging learnings across multiple categories to achieve measurable results. Fully bilingual in English and Spanish. Areas of expertise include: * Brand Management: Significant experience in the development of new brands, positioning, re-positioning, and stewarding of brands and the implementation of integrated marketing strategy and media campaigns. * Innovation Driver: Successfully created new sales channels, launched new brands & products, unique marketing initiatives, and media initiatives that drove retail sales and key brand metrics. * Strategic Planning: Implemented strategic plans to launched new businesses, turn-a-round businesses, launched brands, and products that delivered on annual and long term business goals.

Highlights:

• Advertising
• Retail
• Catalogs
• Planning
• Marketing Management
• Competitive Analysis
• Entertainment
• Leadership
• Market Research
• Packaging
• management
• Event management
• Digital Media
• Consumer Experience
• B2C
• B2B
• Strategic Planning
• Brand Management
• Public Relations
• Communications
• Agency Management
• Contract negotiations
• Performance Management
• Digital Marketing
• Promotions
• Sponorships
• Public Speaking
• Media Relations
• Analytics
• CRM