Description
Accomplishments Company Development and pre-opening experience: Initiated and responsible for contract negotiations of two new properties in Orlando, Florida Currently working on acquisition of key branded property in Miami Created vacation rental program facilitating opening of rental program on luxurious Fisher Island in Miami achieving ADR $1000 to $2000 Participated in many successful mixed use consulting projects for several well-known hospitality companies With Starwood was on pre-opening teams for 15 new hotels across Westin, W, and Sheraton brands. Most notable the Westin Time Square, The Diplomat Resort and Spa, the Westin Bellevue, and the W Dallas Brand Development: Developed and implemented Provident full service, select service, medical and condominium brand standards and training material Created all brand standard collateral Developed key brand culture to include company mission statement, vision, core values, and service standards Financial Management: Developed, facilitated and implemented financial reporting and key performance indicators such as checkbook accounting, standardized budgeting and and Profit and Loss tools across brand Spearheaded company reorganization and reduction of company expenses by 30% during a down economy while improving key guest indicator scores through properties Oversaw record profit growth across company portfolio for four years in a row Initiated company wide procurement process producing a significant reduction in company expense Operational Developments: Created and implemented standard operating procedures for all divisions and departments across company Implemented key guest satisfaction indicators to track performance Developed and oversaw key training programs increasing guest satisfaction from 73% to 93% company wide also increasing employee retention by 30% With Starwood managed properties performing number one in key Starwood indicators across brand such as Guest satisfaction index. Created and implemented condominium management procedures for company's mixed use portfolio Sales, Marketing and Revenue Management: Initiated, directed and developed new infrastructure and correlation for standardized booking and rate management process with property management system, booking engine, websites, and across all third party platforms Facilitated, oversaw and rolled out new website with cutting edge technology and features winning an award for most innovative website design in 2012 Directed the implementation of key Search engine optimization initiatives and online sales initiatives achieving a 70% growth of online sales through website and mobile platforms. Initiated and implemented key sales and revenue management reporting platforms across company Human Resources/Staff Development: Created and spearheaded new company human resource technology which increased retention and staff development Created and implemented various safety programs and communication programs reducing workman's compensation expenses 45% in 3 years Designed and implemented new company review and performance procedures and standards increasing skill set if key organization leaders Launched well-received online and class oriented training programs for operational development and competency improvement for all properties
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