Description
Professional Summary Knowledgeable marketing professional with thirty years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent and success in developing innovative public relations and marketing strategies on a regional, national and international level. Motivated and detail oriented. Resulting promotional efforts generated over $100,000 in free media exposure and a 20% organic increase to social media sites annually. Managed websites and offline projects from conception to delivery to final launch. Integrated leading digital marketing technologies with best practices, metrics analysis, mobile adaptability and content management. Wrote proposals to secure grant funding, determined optimal project pricing, timelines and resources. Recommended digital branding and PR strategies for tourism related businesses and events. Public relations and communications specialist with strong writing skills, social media proficiency, adept at media relations, social media implementation, photography, special event coordination, issues management and community relations. Worked cross functionally to develop sales and promotional materials for clients and destinations. Created high energy, informative newsletters and developed email, FB and twitter campaigns. Organized and managed logistics for trade show participation and follow - up. Personable and works tirelessly at building effective relationships with clients, vendors, media professionals, the business community and staff members. Highly deadline driven.