Interactive Creative Director 20 years' experience creating award-winning digital experiences across all facets of digital media for Fortune 500 brands. Proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives. Results-focused team leader seeking to leverage background into an Creative Director with a progressive organization. Successfully pitched millions of dollars' worth of business for Fortune 500 businesses Century21, Hasbro, AT&T, Jackson Hewitt, Horizon Healthcare (retained twice), Summit Medical Group, Lucent, Purchase College, NJ State Lottery, UMDNJ and PSEG. Implemented a workflow process for Grafica Interactive to drive a 95% on-schedule, within-budget project completion rate. Created a 10% spike in traffic to County College of Morris' website and a 5% enrollment increase. Segmented audiences based on parents, grandparents, and collectors for the Hasbro Star Wars Attack of the Clone email project to capture a 95% open rate/70% purchase rate (collectors), 60% open rate/22% purchase rate (parents), and a 65% open rate/25% purchase rate (grandparents). Secured an 85% open rate with a purchase rate of 75% for the Engelhard email campaign. Achieved an average interaction time of 20 minutes with a 12% purchase rate for Century 21 Property Search Gold. Won multiple awards, including the ADCNJ Award Prudential Insurance Benefits Animation, Web Marketing Association's Awards, Horizon Healthcare Website, IAC Award, Best Government Website, New Jersey's Clean Energy Program, Davey Awards Horizon Myway, NY Festival Award, NJ Lottery Website, Harvard Business Review, and Winning the New Jersey Lottery award at Grafica.
Description
