SUMMARY Marketing Research & Insights Professional with a track record of delivering insights that link to business imperatives of marketing and strategy teams. Lead research initiatives across progressive phases of brand and product development, including, market & shopper exploration, brand metrics, concept & product testing, pricing, and customer satisfaction. Implement marketing research in the consumer packaged goods (CPG), eCommerce, healthcare, travel & hospitality, telecommunications, technology, construction, and international domains. Key skills include: Research design B2C & B2B research Online survey tools Qualitative exploration Vendor management Excel & SPSS Quantitative methodologies Project management Data analytics Stakeholder collaboration Sampling and recruitment Insights presentation

Highlights:

• Market Research
• Consumer Insights
• Research Analyst
• Market Intelligence
• Research Design
• Primary Research
• Research Project Manager
• Quantitative Research
• Qualitative Exploration
• Data Analysis