Description
Impact of social media participation on consumer spending January 2017 - June 2017 * Built statistical models in SAS to analyze the impact of social media participation on consumer spending for a company. * The models helped in analyzing various factors affecting sales before and after a social media page was launched. Impact of social media participation on consumer spending January 2017 - June 2017 * Built logistic regression models in SAS to analyze the effectiveness of email marketing strategy for a company. * Models were built to analyze the consumer behavior at various stages of consumer lifecycle thus helping the company predict the effectiveness of digital marketing strategy.
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