Description
SUMMARY Senior Writer/Editor/Instructor in multiple industry sectors including several years in scientific compositions, manufacturing and science topics, animal husbandry and contemporary medical imaging technology to which I can offer over 30 years of experience as a researcher, copywriter, script writer, teacher and writer/editor of marketing texts, curriculum and technical documents. Summary: solid reputation for effective networking and strategic alliance building. Possess the skills for developing ideas or written text from the research stage to the final product with a proven ability to work independently, or as part of a team. Marketing and Sales Writing Product Launching Partnership Proposals Video Script Writing Co-Marketing Research * Deliver compelling proposals and capabilities documents to major customers worldwide in support of the company's global sales and marketing efforts * Responsible for organizing, writing, printing and binding major partnership proposals in concert with global sales force, marketing groups, channel partners, industry experts, senior management and product business engineers for delivery to customers worldwide. Contributed to sales totaling hundreds of millions of dollars * Worked successfully with cross-functional marketing teams, both internal and external, to create a powerful, unified face to the customer, thereby instilling confidence in our ability to provide the best solutions * Researched and wrote publishable (ghost) written marketing and technical articles and white papers for publication in various industry trade journals (Pharmaceutical, Semiconductor, Material Handling, Tire and Rubber, Consumer Products, Water/Wastewater, Petrochemical, Pulp and Paper, Metals and Mining, Food and Beverage). * working with various business units on such diverse assignments as business plan preparations, database development, co-marketing campaigns with technology partners, product launches, marketing and sales collateral, speechwriting, copy editing, product manuals, trade show materials * Worked at GM on varied projects including transverse leaf suspension, innovative inline six gas engine, intercommunication between different engineering (CAD/CAM) for GM Powertrain. * Researched, developed and wrote courseware for a two-week CAD/CAM curriculum at Massachusetts Institute of Technology (in cooperation with GM) for prospective incoming engineers. Same courseware was also used at the GM Institute (Now Kettering University). * Experience working with a large variety of marketing, public relations and advertising campaigns to foster awareness of company products and services. Strong project management and organizational skills. * the majority of assignments I undertook comprised collaborative efforts with internal and external industry professionals and included extensive research, writing, compliance with corporate standards and business objectives, and (always) extremely tight deadlines. In over fifteen years of intensive activity, not one assignment was late * Researching market potential to help facilitate sales growth and maintain strong brand identity in the marketplace for setting and meeting sales goals. * Organized, implemented and maintained several sales development programs aimed at broadening brand awareness and increasing sales volumes of specific corporate products and services. These programs were designed to identify new customers, expand sales to existing customers, foster market share growth, promote partnership arrangements with customers and outside firms and to maximize sales potential on a global basis * Created all the lesson plans for, and taught undergraduate level courses/seminars on Elizabethan Literature, British Novels, Modern Transformational Grammar and other literary genre. * Eighteen years experience working with a large variety of proposal development projects including government, military, B2B, partnership, RFQ responses in all significant market sectors. Strong project management, collaborative and organizational skills. Extensive experience in curriculum development: Researched, developed and wrote courseware for a two-week engineering curriculum at Massachusetts Institute of Technology (in cooperation with General Motors) for automotive design technology students. Same courseware also used at the GM Institute (Now Kettering University). Developed courseware for various technologies including visions systems, CNC, PLC, material handling, database management. Created all the lesson plans for, and taught undergraduate level courses/seminars on Elizabethan Literature, British Novels, Modern Transformational Grammar and other literary genre at Saint Cloud State University. Taught technology classes at Milwaukee Area Technological College, St. Cloud State University, Massachusetts Institute of Technology (MIT) and General Motors Institute, plus in-house classes at employers' and customers' sites. I worked as a writer composing proposals, marketing materials, sales literature, presentations, video scripts, technical documentation, curriculum, white papers and numerous other written materials. Was responsible for working within a team of subject matter experts, products experts, management, global sales and marketing personnel to interview appropriate experts and research relevant information for publication or presentation to a world-wide audience. The target markets I wrote for comprised government, aerospace, agriculture, semiconductor, metals and mining, food and beverage, water and wastewater, tire and rubber, consumer products, automotive and others. The position required a vast amount of knowledge about each of these disciplines and the ability to research and write for professional publications within these various disciplines. It also required the ability to work with numerous software packages including such Word, Excel, Outlook, Lotus Notes, as well as other spreadsheet, word processing, CAD/CAM, database, desktop publishing and graphics packages such as Framemaker, Acrobat, Photoshop, and several others. This position required that I interface and work effectively with both internal and external personnel across a broad divide of labor and management, engineering, marketing, government, and with people from Europe, Latin America and the Asia-Pacific countries. Typically, the end result of my effort was a professional proposal - totally customized for the particular target industry and company - which the sales organization could deliver to the customer. If it was necessary to compose ancillary material such as white papers, application profiles, success stories, videos, technical documentation etc, I wrote that also. Exceptional writer/researcher with vast experience in writing proposals, grants, contracts, white papers, scientific literature, video scripts, marketing materials, technical documentation. Familiar with several software applications and computer platforms. Experience writing for the following markets: government, aerospace, marine, water and wastewater, semiconductor, pharmaceutical, metals and mining, food and beverage, consumer products, automotive, tire and rubber. Have taught university level composition and literature. Strong writing editing project management collaborative and organizational skills. Developed and wrote programming operation maintenance and training documentation for various engineered products concurrent with development activities. Have written technical manuals for products as diverse as Massey-Ferguson farm tractors and nuclear magnetic resonance imaging equipment. Written maintained and updated technical database of material for inclusion in proposals RFQs marketing collateral training materials and presentations. Familiar with SEO and web development tools.
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