Summary Proven, Senior Product Marketing, PR / Communications, & Business / Strategic Partner Development executive with significant success in providing strategic, technical, and brand insights across multiple products and service lines. Collaborative manager leading of teams of up to 25 people. Data and ROI driven, and skilled at launching effective sales, marketing and brand strategies, both online and retail, which supported successful product roll outs, both domestically and internationally, while growing existing business and acquiring new business, with budgets ranging from $3 million to often less than $1 million. Full P&L responsibly in various roles for 20 plus years an an early stage start-up focused on targeted online English language course ware/training company for business professionals and multi-national corporations. Designed and implemented successful eCommerce sites for the Chinese, Japanese, and Korean markets. Customer acquisition campaigns via web and social outlets. Used email and social channels to acquire customers early stage start-up which developed free-to-play casual / social games. Renamed and re-branded existing game development company / products. Designed digital and social strategies for player acquisition and retention. Ran user acquisition campaign to get beta users and paying customers once game shipped an early stage start-up which developed a social media application. Defined marketing approach (s) pricing and business strategies. Assisted with fund development partnerships and branding Researched market opportunities Researched and assisted with partner introductions. Designed marketing approaches to increase traffic to the museum - The largest telecom & data service provider in Japan interested in mCommerce and other technologies which could impact their business worldwide. Projects complete.

Highlights:

• Lotus
• Ecommerce
• Email
• Marketing Management
• Marketing Strategy
• Sales
• Management
• Business Development
• eDiscovery
• Lead Generation