Description
Summary______________________________________________________________________________________ In over three decades of award winning marketing and brand building campaigns, my conviction has always been that brand building is more than marketing responsibility -it is an integrated business practice. It takes: Accomplishments_______________________________________________________________________________ * "Morning is your time", Award winning campaign for Grape Nuts Cereal changed the paradigm on how breakfast cereal is advertised today. * "Bounce Back Weekend" campaign for Hilton Hotels was the precursor to the travel industry's emphasis on weekend get-away travel. * Most read, Award winning advocacy campaign, "Lessons in History" for Lockheed-Martin advocated for its civil and military programs to Congress and the Pentagon. The campaign was a key component in congressional approval of the YF-22 stealth fighter program. * Re-brand of Experience Music Project Museum and Science Fiction Museum and Hall of Fame under umbrella of pop culture. United as MoPop (Museum of Pop Culture). * Special Creative Liaison to Grey Advertising CEO and CCO, collaborating with the design firm Chermayeff & Geismar & Haviv to rebrand the agency worldwide. * Collaborated with architect to develop environmental branding for Heritage Distilling Company corporate headquarters, distillery and retail stores. Award winning design of all product packaging, including 22 flavored vodkas, gins, whiskeys and bourbons and specialty labels.
Accomplishments
Keywords
- Team Lead
- Management
- Project Management
- Business Development
- Messaging
- New Business Development
- Packaging
- Architect
- advertising
- Advertising, Marketing, Brand Development, Packaging, Art Direction, Copy Writing, New Business Development, Creative Director
- marketing
- marketing manager
- social media