Marketing Communications professional with high sensitivity regarding identification and integration of key messages to customers.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	11/2005 - Present
McLaren Health Care Corporation	(Confidential)	4/1985 - 7/2005

SCHOOL	MAJOR	YEAR	DEGREE
Michigan State University	Journalism	1981	Bachelor Degree
Oakland University	Economics	1972	Bachelor Degree

Highlights:

· Managed publications and web site content. Produced the Great Lakes Cancer Institute Annual Report, promoting and solidifying the McLaren / Michigan State University partnership. · Organized and increased staff participation for community events like Relay for Life, March of Dimes’ WalkAmerica and Flint Community Schools’ "Shoes That Fit" program that provided quality footwear to selected schoolchildren. · Managed departmental budget and activities as director, contributing to Lapeer Regional exceeding goals for FY 2003 and FY 2004 with 4.5 percent inpatient growth during 2004. · Developed excellent relations with The County Press newspaper, enhancing image and obtaining front page coverage of new medical center name. · Represented Lapeer Regional at United Way Board, Chamber Ambassadors and Kiwanis Club, demonstrating medical center support for these groups. · Praised for conduct of high quality social event that improved relations with doctors and friends as part of an in-depth 50th Anniversary celebration for LRMC. · Initiated and developed annual "Just for You Day" women’s expo with 50 vendors, 600 guests, improving physician and community relations. · Directed LRMC cancer screenings, heart and orthopedic events, promoting key services to community, providing community benefit, and improving physician relations. · Enlisted physician and business support, producing Patient / Visitor Handbook for all inpatients at Lapeer Regional, expanding information access to organizational profile at no cost to medical center. Responsible for LRMC marketing and MRMC cancer, ortho / neuro / rehab and hospice product lines. During Lapeer Regional’s affiliation with McLaren Health Care promoted benefits to internal and external audiences. After affiliation, title changed from community relations assistant to marketing specialist and duties included promotion of MRMC product lines. · Designed and managed McLaren’s first web site using Microsoft Front Page software. Development included presentations to medical center management. · Developed former "Comprehensive Care, Close to Home" theme for LRMC, featuring print and cable ads of key physicians. · Created the "Take A Check" for prostate cancer promotion, partnering with Flint Generals hockey team and arranging media conference with former Flint mayor.

Companies I like:

Kellogg, Ford, Microsoft, Mayo Clinic, Dell, Carter Center, Emory Health System,

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Communications

Public relations and development of women's health expo and community education programs. Media relations and improved relations with leading community newspaper.