Description
Career Highlights Renegotiate vendor contracts, savings 31% and Continuous Augmented calls/leads 67% YoY Achievements LEASE ADVISORS Increased sales by 37% YoY Senior Vice President Marketing Amplified marketing ROI 14% YoY Average 29% DM response rate LINEA PELLE $1MM annual affiliate sales revenue Marketing Executive Director Increased revenue by 150% - sales AOV Increased web sales 27% Amplified sales by 700% YoY ('07-'09) W.W.I.S. / 3V MEDIA EPA grant sales 29% Vice President Marketing 21% DM average response rate Created largest private NASCAR partnership CAREER TRAVEL OPPORTUNITIES 38% annual affiliate revenue increase YoY AVERAGES Director of Marketing 18.3% average response rate DM 240% YoY annual AOV & 30% market share EMBLAZE SYSTEMS Increased lead generation 72% Director of Business Augmented streaming revenue 29% Development & Marketing Oversaw 147 product trials
Accomplishments
Highlights:
Job Skills
Keywords
- Automation
- Budgeting
- Business Development
- Communications
- Database
- Financial
- International Sales
- Lead Generation
- Leadership
- marketing analytics
- salesforce
- email marketing platforms
- email marketing
- team leadership
- VP
- EVP
- SVP
- B2B customer acquisition
- B2C customer acquistion
- B2B marketing
- B2C marketing
- SaaS marketing
- marketing automation
- direct mail marketing
- Six Sigma - Lean Process
- customer profiling
- SEM
- Social Media marketing
- online, offline convergence marketing
- metrics
- m-commerce
- ecommerce
- online merchandising
- content marketing
- native advertising
- strategic alliances
- marketo
- netsuite
- bntouch mortgage
- realogy
- smart funnel
- click funnel
- eCommerce acquisition
- TV
- radio
- trade-show
