Description
SUMMARY Marketing and Advertising Leader with success in agency account management, client relationships, program management and implementation for local and regional clients in a range of industries. Strong knowledge of creative process and extensive experience working with marketing/creative teams. * Brand Management - combines an acute understanding of business objectives with broad knowledge of marketing, advertising and communications strategies and tactics. * Relationships - applies a naturally collaborative style to build and enhance productive relationships with clients, vendors, colleagues and business partners to meet marketing program objectives. * Results - adept at managing initiatives, projects, budgets and timelines while developing junior marketing talent. Leads cross-functionally with superior communication and negotiation skills. EXPERTISE Account Leadership & Development Direct Mail/Catalog Project Management Client Relationship Management Brand Management & Positioning Marketing Communications Budgeting & Forecasting Events, Campaigns, Collateral Market Research & Analysis
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