Experienced media/advertising strategist interpreting marketing trends and brand marketplace dynamics. Negotiate effective media programs to connect consumers with leading brands. Achieve positive ROI for clients across a broad spectrum of industries. Strong record of accomplishment of identifying, mentoring & developing staff potential.

COMPANY	POSITION HELD	DATES WORKED
Initiative Media	Director of Investment and Strategy	1/2013 - 9/2016

SCHOOL	MAJOR	YEAR	DEGREE
Skidmore College	Bachelor of Science		Bachelor Degree

Highlights:

Via savvy negotiations, drove deep discounts and savings for client campaigns Won various industry media awards for outstanding campaign performance results Brought in millions in new business Deployed a range of emerging media platform campaigns beating industry benchmarks

Companies I like:

Horizon Media,

• Media Analytics
• Consumer Segmentation Analysis
• integrated media channel planning
• marketing and promotions
• talent acquisition and mentoring

Strategic media campaign leader and creative problem solver New business prospecting and brought in organic growth from existing clients Customer analytics and target segmentation analysis