CAREER HIGHLIGHTS * Played a key role in re-branding a global company of 7,000 employees. Major actions included implementing focus groups, creating a "war room" for strategy with key managers, searching for and managing an identity agency, and initiating brand education programs. * Planned and executed brand education programs for 3 Fortune 500 companies after launch of refreshed brand. * Founded and continue to direct the Silicon Valley Brand Forum, a ground-breaking congregation of branding professionals with representatives from major companies, including Cisco, HP, Intel, Electronic Arts, Adobe, Google, SRI, Apple, and NetApp. * Developed and ran brand workshop for marketing managers.

Highlights:

• Services
• Messaging
• Tandem
• Communications
• Marketing Management
• Compaq
• NONSTOP
• Adobe
• Apple
• Cisco
• Brand
• Brand governance
• Brand Strategy
• Brand Implementation
• Brand launch