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Laurie C

Communications - 18 Years of Experience - Near 60126

Occupation:

Communications

Education Level:

Master

Will Relocate:

YES

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SUMMARY A proactive, strategic thinking marketing professional with 15+ years leading local and global marketing activities, as well as global employee and vendor teams. Well-seasoned in all aspects of B2B and B2C marketing competencies. Expertise in developing integrated and stand-alone Value Propositions and Brand and Product Positioning, as well as Content Plan Creation, Sales and Lead Generation and Sales Enablement. Results focused with demonstrated ability to lead, mobilize and motivate teams and direct reports to deliver results. Responsible for the management and development of direct reports, as well as the oversight of third party suppliers and vendors. Ability to analyze complex data and information and communicate meaningful summaries and conclusions. Responsible for the development and management of annual marketing budgets, forecasts and plans in excess of $5 million.

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