Description
Accomplishments Product Manager for online B2C/B2B startup developing household streaming video configuration tool, addresses 700,000 combinations of services, sources, platforms and home network considerations scope is end to end, all things product. End-to-end Product Manager for industry first Connected Home/Lifestyle initiative by nation's largest independent telecom carrier with 13 million consumers. Scope covered concept to commercialization using 20+internal resources, 5 business units, 3 vendors $2.5 million budget. Product Manager/Turnaround lead for consumer entertainment software startup: moderated user panels, executed MaxDiff branding study, created feature set map, performed competitive positioning analysis to identify/quantify $100M market opening for a failed product. At request of N.A. CEO, led cross-functional product strategy team identifying product roadmap and feature migration/release for merging of two IPTV middleware products $500M+ market. Regional Product Marketing manager and cross-functional team lead tasked with finding new markets for Silicon Valley set-top box (STB) component manufacturer under heavy pricing pressure $35M+ business case, subsequent $18M customer LOI secured within 3 months. Product Owner, Streamdig, Fort Worth, TX 2016 - Present Early Stage Company building out patent-pending OTT configuration tool for consumers. Knowledge base includes WiFi routers (various), antennas (various), content (Amazon Video/Prime, iTunes, Google Play, HULU, Vudu, SlingTV) and platforms (AppleTV, Roku, Firestick, Chromecast, other). * Directed series of consumer studies and online concept tests to size addressable market for client's principle product (opportunity $$ not disclosed) * Developed UX and algorithms in support of product, gaining strong knowledge of consumer streaming ecosystem, including content, content services, Over-The-Air DVRs, Routers and Smart TVs logic optimizes 700,000 potential combinations on a personalized basis Sourced and managed onshore and offshore programming resources required to program product requirements Functioned as QA resource developing software testing matrix, managing acceptance or rework per company's development agreements * Chris Carruth, Page 2, 817-691-7655 * Product Principal, Clearvision Consulting, Fort Worth, TX 2003 - Present Consulting company targeting seed and early stage business ventures, providing expertise in Product Planning, Product Development, Program Management, and Business Development. Strategic financial modeling consultant at Cox Communication, creating interactive cost model to assess sensitivity and generate financial scenarios covering 50+ operational cost drivers. * * Consulting VP of Business Development at ActiveVideo Network, an online Gaming and CloudTV technology company generated multi-business unit interest totaling $2 million. Consumer Insights Mgr/COO, Critical Strike Entertainment, Ft. Worth, TX 2012 - 2014 Cofounder of consumer start-up, responsible for design and technical documentation, usability testing, leadership staffing, contract creation/negotiations, milestone reviews, budget creation/management, investor briefings, vendor sourcing, contract management. Created product turnaround plan using consumer panels, expert interviews, and analysis of competitor market positions and feature sets $100M+ revenue recovery plan. * Actively contributed, managed 5 primary research projects measuring product appeal, purchase intent, segmentation, messaging, positioning and feature set required to "win". in Business lead driving account engagements requiring IP video product and service solution, targeting N.A. MSO and IPTV markets. Solution components covered professional services (requirements to post-installation support), middleware (DRM/Encryption/CA/EPG), Core Network (RAS/Switching/ Routing/Policy), Access (FTTH, FTTN, ONU, ONT, DSLAM), Home Network (RG/STB/Component Management System) and Video Network (Head End/Receivers/Encoders). Led cross functional product team to develop low cost IP video solution for price-sensitive carrier segment subsequent "win" exceeded $60 million. * Appointed to lead "dark project" cross functional planning team tasked with providing hybrid "best of" solution for integrating OCAP and IP technologies on behalf of $16 billion MSO. * Regional (Product Evangelist) Marketing Mgr, National Semiconductor, CA Mexico City providing low cost computers for middle income demographic $18M LOI secured. Drove company involvement with government sponsored broadband programs in Brazil projected contract values exceeded $30 million.
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