Description
Areas of Expertise Brand Management ( Content Development ( Creative/Art Direction ( Alliance Building ( Strategic Planning Marketing ( Social Media Strategy ( TV Production ( Project Management ( New Business Development Collateral Design ( Campaign Development ( Team Leadership ( Web Strategy & Development Career Spotlight * Generated 70% increase in advertising awareness for State of Connecticut and enhanced Connecticut's national perception by 21% which played key role in creating 30,000 statewide jobs through spearheading $25M regional campaign to rebrand state for Chowder introduced "still revolutionary" tagline and new state logo. * Captured account from over 100+ agency submissions and forged strategic business partnerships with media reps and PR firms. Increased Connecticut state website visits by 100%. * Produced theatrical and Netflix release of Cayman Went, positioning Chowder as world's only advertising agency to produce theatrically released motion picture film played pivotal role in island tourism awareness programs and elevated island interest in premiered cities of New York, Los Angeles, and London. * Won $40M Bell Atlantic account for The Lord Group after enlisting children's author Maurie Sendak and obtaining licensing rights for characters from Where the Wild Things Are to develop $1M TV and print campaign, enabling 40% regional growth. Spearheaded announcement TV campaign 1 year later when Bell Atlantic became Verizon. professional history
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