Global Strategic Communications Planner with top company/client experience including P&G GSK L'Oreal Ford Motor Co Diageo Summary: Quick Success Stories * During key brand crisis, expanded scope allowing digital to lead full brand crisis communications * Exceeded customer acquisition targets by hitting annual goal in 90 days (increased market share through brand awareness, trial, acquisition, loyalty and retention campaigns) * Directed Social Media initiatives and integrated multiple digital programs and channels for success for P&G, Ford, Walmart, American Express and more, resulting in new customer acquisition and repeat ecommerce sales * Leveraged data analytics to discover new insights that reduced product return rates by 50% in second year for new ecommerce engagement * Created the "voice" and common threaded themes for multiple pitch teams with pitch orchestration that closed deals with L'Oreal, American Express, Aon, Zales, Diageo, Ford and more

Highlights:

• Management
• Business Development
• Customer Relationship Management
• Marketing Automation
• Content Management
• Email Campaigns
• Marketing Management
• Objection Handling
• Sales
• Customer Experience
• Account Planning