Description
CAREER SUMMARY Accomplished media professional with ad agency, media buying service and client-side experience. Results oriented strategic thinker with proven track record for planning and implementing sales producing media campaigns. STRENGTHS/EXPERTISE Extensive Media Planning, Buying and Research Experience Leadership and Motivation - Team Player - Mentor - Extensive and Varied Account Experience - Diverse Background - Industry Leader Career highlights include national introductions of Listermint Mouth Wash (Warner Lambert), Canon Personal Copiers (Canon USA), and Seldane Antihistamine (Merrell Dow). Shelley was also responsible for clearing The Dow Senior Tennis Tournament on National Cable for two consecutive years as well as US Syndication of Polka Dot Door on behalf of TV Ontario. In addition he has served on a number of industry committees CAB Local Measurement, SMRB/MRI Comparability Study and National Association of Broadcasters Study on Commercial Clutter. His knowledge and insight puts him in high demand for speaking engagements at advertising clubs and industry seminars throughout the country. He has been chosen for inclusion in the First Edition of Who's Who in the Media and Communications 1998 - 1999 "Media is an area constantly challenged by clients to demonstrate advertising dollars are being invested wisely, with the onus on the media professional to make sure this in fact is happening. Factor in issues such as emerging technologies (new media) and the equation becomes even more complex. Strong creative continues as a critical element of any marketing campaign but more and more it is how communication budgets are expressed that seem to have the greatest impact on sales. As marketers we must never lose sight of the fact "all sales are local." addition, and Seldane Antihistamine (Merrell Dow). Shelley was also responsible for clearing The Dow Senior Tennis Tournament on National Cable for two consecutive years as well as US he has served on a number of industry committees CAB Local Measurement SMRB/MRI Comparability Study and National Association of Broadcasters Study on Commercial Clutter. His knowledge and insight puts him in high demand for speaking engagements at advertising clubs and industry seminars throughout the country. He has been chosen for inclusion in the First Edition of Who's Who in the Media and Communications 1998 - 1999 "Media is an area constantly challenged by clients to demonstrate advertising dollars are being invested wisely with the onus on the media professional to make sure this in fact is happening. Factor in issues such as emerging technologies (new media) and the equation becomes even more complex. Strong creative continues as a critical element of any marketing campaign but more and more it is how communication budgets are expressed that seem to have the greatest impact on sales. As marketers we must never lose sight of the fact "all sales are local."
Accomplishments
Highlights:
Keywords
