Description
Profile * Perform equally well in any environment, overcoming and thriving under pressure * A reputation for exceptional interpersonal, presentation, writing and speaking skills * Comprehensive understanding of the most effective marketing and communications methods within multiple industries nationwide * Deft at creating Internet presence that attracts international professionals, instilling a website culture that generates and sustains traction * Created a company's first-ever Communications division, conceptualizing vision, establishing strategy, and implementing strategic direction * Developed comprehensive mar-com plans for the County Executive Office (CEO) that sparked new thinking and new ways of doing business via engaging messaging and promotional strategies * Led production firms to shape marketing collateral and video as part of the mar-com plan, incorporating county vision and its newly-created elements into pivotal marketing visuals * Engage culturally diverse, cross-functional teams to bring immediate buy-in and streamline mission criteria to consistently achieve project success ahead of targets * Collaborate with key leadership, including CEO, to align project efforts with corporate vision, resulting in measurable success, as in stabilized employee labor retention at 98% during major corporate shift � Hired to manage company's product marketing team moving beyond basic duties to creatively analyze company product revenue which led to the creation of an innovative sales cycle and support model eventually adopted by the company � Stepped outside the product marketing role to initiate a customer-focused production effort that captured testimonials creatively and dynamically prompting a new company PR benchmark � To strengthen Guidant's PR efforts overcame tremendous barriers to win approval to publish a Mother Teresa story on her life-saving surgery using company's stent innovation gaining invaluable publicity
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