Description
AREAS OF EXPERTISE B2C & B2B MARKETING BUSINESS TO BUSINESS SALES MARKETING STRATEGIC PLANNING ECOMMERCE SALES MARKETING CAMPAIGN IMPLEMENTATION MARKETING REPORTING SALES TEAM MANAGEMENT MARKETING TEAM MANAGEMENT ACCOMPLISHMENTS October 2010 to Present Owner Strategic eMarketing * SATISFY CLIENTS IN DIVERSE INDUSTRIES * SUCCESSFUL DEVELOPMENT AND IMPLEMENTATION OF DIGITAL AND TRADITIONAL CAMPAIGNS * MANAGE TEAM OF 6 FOR SUCCESS August 2009 to July 2010 Account Manager Tomas Jewelry * CREATE SALES REP COMMUNICATION PROGRAM * SUCCESSFULLY MANAGED CATALOG PRODUCTION * ASSISTED WITH PRODUCT DEVELOPMENT SYSTEM March 2004 to June 2009 Marketing and Sales C. CRANE CO, Inc. * ENGINEERED LED BULB BRAND TO TRIPLE DIGIT SALES GROWTH * DEVELOPED WHOLESALE MARKETING PROGRAM TO INCREASE SALES BY 40% * DEVELOPED SUCCESSFUL TRADE SHOW PROGRAM AND COLLATERAL * SUCCESSFULLY EXECUTED PR FIRM SEARCH AND INITIATED PR PROGRAM January 1999 to March 2004 Marketing Consultant SMALL BUSINESS DEVELOPMENT CENTER, DESIGN SALT, HEALTHSPORT and many others * IMPLEMENTED TRADE SHOW PROGRAM FOR LOCAL BUSINESS * COUNSELED OVER 75 LOCAL BUSINESSES IN MARKETING AND ADVERTISING February 1996 to December 1998 Special Projects Director HEALTHSPORT * INCREASED SALES OF KEY DEPARTMENT OVER 400% * DEVELOPED SUCCESSFUL MARKETING AND ADVERTISING PROGRAM * MANAGED STAFF OF 25 May 1992 to December 1996 Sales and Marketing AMERICAN MERCANTILE * CREATED SALES OF $750K IN YEAR 1 AND OVER $1MILLION IN YEAR 2 * IDENTIFIED AND CLOSED KEY PROSPECTS * DEVELOPED AND MANAGED SOFT GOODS LINE * TRADE SHOW MANAGEMENT
Accomplishments
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