Description
Summary Dynamic Marketing Program / Product Manager with a comprehensive background in product development, program and product management and acquisition incentive and loyalty retention program management, collaborating with and leading cross-functional teams and vendor partners. Proven track record in constructing and executing successful business strategies, developing product road maps, introducing efficient processes, as well as managing retention and acquisition reward programs. Highly skilled in bringing innovative and creative customer-centric approaches to established programs using strong analytical and critical reasoning skills. Highly effective and successful thought leader with the ability to build and manage cohesive end-to-end relationships both internally and externally with a focus on delivering results. * Acquisition / Retention Strategies * Vendor Management * Performance Analysis * Pricing/Margin Management * Legal/Regulatory Compliance * Requirements Gathering * Leading Cross-Functional Teams * Business Cases * User Stories * Product Road Map * Product Messaging * Defect Prioritization Professional Summary - 5 Marketing Product Managers and with them performed in-market management of residential and small & medium business digital and commodity product portfolios the product life cycle product mix and customer experience. Owner of consumer incentive reward and loyalty programs and all associated vendor relationships. * Negotiated multimillion dollar contracts with multiple vendor partners. * Led and developed delivery strategies for incentive programs reaching over 800k customers with rewards valued at over $60M annually. Oversaw creation approval communication and maintenance of product consumer messaging and supporting documentation for over 1.5 million customers. * Led cross functional projects coordinating with IT Operations Sales Supply Chain Regulatory Legal Brand Pricing Analytics Marketing Communications Market Research and external vendor partners. * Captured and delivered competitive intelligence on retail electric providers in our Texas market. * Developed product and program training content for Sales and Operations front and back-office channels. * Crafted messaging in the Product Workbench within the CRM module of our SAP platform. Managed digital transformation and UX/UI labs content and requirements for Web messaging and alerts. Developed business cases requirements and user stories and coordinated with IT work streams to build functional specifications for new functionality and enhancements to assure an optimal customer experience.
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