Description
SUMMARY Accomplished Activation Manager with knowledge of brand activation/promotions and shopper marketing in the CPG industry. Highly skilled in executing multiple, complex programs. Focused on details and maximizing efficiency. Ability to communicate effectively with internal and external constituencies, including managing vendors and suppliers. Respected for ability to deliver results through periods of significant organizational changes. * Consumer Promotion * Word of Mouth/Buzz Mktg/Social Networking * Digital Marketing * Emerging Technology * Consumer Relationship Marketing * Celebrity Sponsorship * Shopper Marketing * Advertising/Public Relations * Strategic Alliance Negotiation * ZBB Budgeting
