Innovative, high-energy marketing/advertising communications/ senior project & product management professional with 16+ years of success developing comprehensive product and marketing/advertising communications project plans and strategies and managing cross-functional initiatives and budgets. Skilled in developing processes, standards and policies, metrics, and automated tracking strategies. Customer-focused, with special ability to manage multiple projects, functions, and relationships, while working effectively with executive management, colleagues, and partners to deliver desired results. Graduate of American Association of Advertising Agencies, Institute of Advanced Advertising Studies. Member of AAAA & PMI. Experience spans online/internet strategies, financial, retail, non-profit, government, high-tech, hospitality, health care, education, sports, and other industry sectors. Core Competencies Project & Product Development ... Marketing Communications Plan Development ... Advertising Plan Development ... Client Relationship Management ... SEM&SEO Strategy Development …Online/Internet/Web Advertising Strategies ... Website Content Development/Optimization ... Performance Measurement/Tracking & Reporting/SFA/Unanet ... Strategic Partnerships ... Incentive, Loyalty, and Branding Campaigns ... Media Advertising Programs (Print, Transit, Radio, Online) ... Advertising and Tradeshow Promotions ... Corporate Sponsorships ... Event Planning ... Creative/Marketing Collateral Development ... Advertising Copy Writing and Layout ... Co-Marketing Campaigns ... Newsletters ... Direct Mail & Telemarketing Campaigns ... Public Service Announcements/Public Relations Releases … IDP … Competency Models

Highlights:

-Bachelor of Arts - Communications (Advertising), University of Alabama, May 1995 -Certificate, American Association of Advertising Agencies, Institute of Advanced Advertising Studies, Spring 1998 -Certificate, Fundamentals of Successful Project Management: SkillPath June 2004 -Certificate, Effective Communicating: Decker Communications, Inc April 2002 -Member of PMI: Since June 2004 -Working towards PMP Certification

Companies I like:

Google, Discovery, Disney, ESPN, AOL

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Project Management
• Program Management
• Account Management
• Marketing Commuications
• Advertising Strategies
• Online Marketing

Managed analysis, design, development, quality control, and implementation of the company’s first Virtual High School Earth Science course. Within three months was promoted to the Communications and Customer Advocacy Group and was responsible for tracking and allocating all new projects that were submitted to the Product Development Group. Assisted the Senior Executive Vice Present of Product Develop with the development of a 36-month project forecast in an effort to help give direction to the department. Managed the Product Support & Training, User Experience and Research & Evaluation Project Managers and developed the teams’ project management structure. Managed the K12 Hybrid and the K12 Classroom verticals for the Product Development Group. Responsibilities include project proposal / scope-of-work development, time and resource requirements estimation, development and management of project plans / milestones. Directed and coordinated project activities for the Director of the Communications & Customer Advocacy Group and the Senior Executive Vice President of Product Development. Became part of the K 12 Product Development Group’s core management team. Developed tools, processes and procedures for the Communications and Customer Advocacy Group, Product Support & Training Group, User Experience Group and Research & Evaluation Group regarding all facets of project management. -Provided consistent on-time project delivery and applied best practices resulting in expanded responsibility within the Product Development Group. -Developed the company’s Communications & Customer Advocacy Group, Product Support & Training, User Experience and Research & Evaluation Project Management Business Strategy. Implemented processes and procedures to ensure communications between the various groups within the company. Managed the project managers within these respective groups. -Worked with the Senior Executive Management team regarding new initiatives for the Product Development Group. -Helped drive requirements and estimates in order to manage internal clients’ expectations.