Description
Summary: Responsible for marketing, public relations and communications strategy for Chicago market and Midwest Region: Indianapolis, Minneapolis, St. Louis, Milwaukee and Des Moines (see next page) Golin (formerly Golin Harris) July 2006 - November 2014 Executive Director Accomplishments Led Midwest marketing team at JLL 2015 - 2016, a leading global financial and professional services firm specializing in commercial real estate and investment management, during period of organizational change. Responsible for converting market share through business development and strategic marketing programs, increasing brand awareness across the Midwest, integrating innovative marketing techniques, hiring top talent and leading a strategic reorganization for the Midwest marketing team across six offices. * Led all marketing, public relations and communications activities for Midwest region * Managed 15 regional team members, including six new hires in Chicago and Midwest * Partnered with corporate, regional and business leadership across six business segments * Led new business support with focus on incorporating emerging technologies and platforms * Managed PR strategy and execution for all business lines across traditional and social media * Managed regional contributions to JLL corporate website and market-specific sites and blogs * Created and managed integrated campaigns supporting corporate priorities and key initiatives * Launched first digital version of JLL Skyline Review, annual national market research report * Oversaw client events, sponsorships and advertising campaigns with marketing managers * Championed JLL's groundbreaking partnership with City of Chicago's Architecture Biennial * Led Midwest charity partnerships selection and strategy with three large organizations * Responsible for internal communications strategy and execution for Midwest region * Developed workflow system for initiating, staffing, managing and reporting projects Co-led Dow Chemical account 2006 - 2014, one of Golin's largest global clients by revenue and staff, for eight years. Account averaged $4 million in annual fees and contributions from 80+ employees from 15 offices around the world, including 30+ team members in Chicago. Golin was lead agency among seven integrated agencies, representing more than $20 million in average total annual fees. Helped lead Dow's award-winning Human Element and Solutionism campaigns, integrated branding programs co-developed by Golin and an advertising agency partner in 2006 and 2012, respectively. Campaigns positioned Dow as an earnings growth company and most respected chemical company in the world while marketing Dow's scientific expertise and innovative products and services. Co-led strategic communications for Dow's industry-leading 2015 Sustainability Goals, launched in 2006 Dow's worldwide Olympics sponsorship, launched in 2012 and two other large-scale global events in 2007 and 2010 promoting solutions to the global water crisis. Led Dow's United Nations International Year of Chemistry partnership in 2011 to promote chemistry to students and the public. Supported 100+ clients from 24 business segments, including: * Executives: Chief Executive Officer, Chief Sustainability Officer and Chief Information Officer * Public Affairs Offices: Crisis & Issues Management, U.S. & European Government Relations, Chemicals & Health, Chemical Supply Chain Safety & Security * Shared Services Business Group: Supply Chain Management, Information Technology, Purchasing, Customer Service, Safety & Security, Human Resources * Olympics Sponsorship: Consumer Brand Marketing and Olympics Issues Management * Independent Business Units: 12 businesses serving the energy, water, food, health, housing, building & construction, packaging, transportation and infrastructure markets
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