Description
Accomplishments included development and execution of the "Glendale's Got Game" advertising campaign to position Glendale as a national destination for sporting events. Developing Visit Glendale's "A to Z" campaign to further expand the area's growing tourism appeal leading up to Super Bowl XLIX. The "Off The Charts" meeting planners campaign helped boost hotel room bookings by 17 percent - far exceeding the campaign's initial goal of just 3 percent. And a rebranding of the Historic Downtown Glendale and events resulting in a 100,000+ visitor increase to the downtown area the first year.
Accomplishments
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