Description
Areas of Expertise: Product Requirements Gathering and Analysis Product Roadmaps and Strategy Product Backlog tuning Agile Delivery Metrics reporting Product feature Prioritization Product Feature Specs and Marketing Collaterals Customer Success and Retention Strategies Data Analytics for Audience growth Experience Summary Carbonated.TV - Product Manager, Audience Growth June 2015 - Present Carbonated.TV is a Digital News start-up that champions the voice of the Underdog. We create and share meaningful, newsworthy and original opinion pieces with the world. We have a strong presence on all reputed Social Media channels and News Aggregators. I am currently working as a Product Manager responsible for the platform development and Audience growth for Web and Mobile properties. Key Responsibilities and Achievements: * Lead the development and launch of Android and iOS apps and a fully responsive web site within a span of 8 months * Responsible for driving Scrum Product backlogs and ensured the features are delivered against a set Product Roadmap. * Lead the continuous experimentation team responsible for building and measuring product enhancements that achieved 2x website traffic growth and 50% reduction in Bounce rate. * Tuned web analytics implementation and identified the niche target segment for our business that increased the Website UMVs ( Unique Monthly Visitors) from 650K to 1.2M in 12 months * Lead the integration of Carbonated.TV to Facebook Instant Articles, Google AMP, Apple News and Google Newsstand that added close to a 1M unique viewers * Increased ROI of Facebook Advertising by 45% through audience tracking and re-targeting pixels * Responsible for integration Website into a custom built Java based CMS from scratch and lead the Migration of Carbonated.TV Website and backstage to AWS * Drove content partnership efforts with Reuters, Huffington Post, Jewish Voice for Peace among others
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