Description
SUMMARY OF QUALIFICATIONS Driven, detail-oriented, senior communications professional focused on results. Solid strategic and creative thinking. Customer and end-user focused. Award-winning copywriter. B2B, B2C, digital, and social media. ACCOMPLISHMENTS SUMMARY * Owned my own marketing communications agency for 12 years, helping clients with communications strategies and their implementation. Clients included retail, healthcare, banks, insurance agencies, and business services. * Supervised teams of graphic designers and copywriters for 20+ years. Also worked in a hands-on capacity as a one-man band. Won numerous awards for team and solo work. * Developed and managed numerous marketing and communications campaigns from inception through tracking. * Worked on both the Creative and Account sides of ad agencies won numerous awards for creative work. * Consulted with internal (Sales, Account Mgt.) and external stakeholders to determine needs and develop communications strategies to help them reach their goals. * Developed and implemented digital strategies that included the web, lead generation, SEO/SEM, analytics. * Well-rounded communications professional, serving as Marketing Manager, Marketing Communications Manager, Communications Manager, Creative Manager, Copywriter, Technical Writer, Graphic Designer, Trainer. MARKETING/COMMUNICATIONS EXPERIENCE VACO, on assignment at Ohio National Financial Services' IT Department (Cincinnati, Ohio) 2016 Technical Writer Developed and wrote five detailed, job-specific training manuals to guide associates through a new administrative software platform that affected all areas of the organization. * Created a standard template for use with each manual. * Wrote content specific for each manual's audience, explaining how each audience does their job. * Included step-by-step screenshots with specific areas highlighted and a how-to synopsis with cross-referenced links. * Collaborated with Stakeholders and SMEs to ensure accuracy of industry information.
Accomplishments
Highlights:
Job Skills
Keywords
