Enthusiastic, motivated, adaptable, team-focused marketing professional with brand-building and integrated marketing experience seeking position in dynamic, collaborative organization with a passion for marketing. Well-versed in working with multiple constituencies, in matrixed organizations and with varied product lines. Unique mix of communications experience and accounting background. Operate with agility during times of change and transformation, as well as strong growth and prosperity.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Director, Content Marketing and Marketing Operations	1/2014 - Present
CIT Global Vendor Finance	VP of Marketing & Communications	4/2008 - 1/2014
CIT Group	VP of Advertising and Research	11/2000 - 4/2008

SCHOOL	MAJOR	YEAR	DEGREE
Wagner College	Accounting		Bachelor Degree

Highlights:

•Launched content platform, achieving over 100,000 page views to the section in less than 6 months and now exceeding 1.2 million views of content pieces including research reports, articles, blog, videos and infographics. •Managed creation, curating or repackaging of more than 140 thought leadership pieces. •Work with media planning agency to increase partnerships for content production, promotion and distribution including “native advertising” and contextual placement (Taboola, Outbrain, PulsePoint) and distribution on media partner websites (850K+ page views on media partner sites). •Increased subscribers to the thought leadership newsletter 10x vs. prior newsletter •Plan and manage departmental budget in excess of $8 million. •Consolidated research vendors for a 10% expense savings while also ensuring consistency of quality and approach to research •Spearheaded corporate nomenclature changes as a result of an acquisition and subsequent IPO.

Companies I like:

UBS, Deloitte, EY, HSBC, HPFS, Hasbro, Parker Brothers

French- Advanced spoken proficiency and intermediate written proficiency
Excellent writing, copy editing, proofreading skills
Excellent budget management skills

• Brand Management
• Advertising
• Content Marketing
• Marketing Operations
• Marketing Management
• Messaging
• Communications
• Financial Industry
• Management
• Leadership
• Budget Management
• Strategic Marketing
• Strategic Planning
• Integrated Marketing
• Agency management
• Rebranding
• B2B Marketing
• Financial Services Marketing
• Executive Communications
• Internal Communications
• Marketing Strategy
• Change management

Marketing Strategy Marketing Planning Agency and Client-Side Experience Branding/Corporate Image Offline and Digital Advertising Direct Marketing Content Marketing/Thought Leadership Agency Searches Agency Management Rebranding/Name Change B2B/B2C Message Development Marketing Plans Product Launches Research Events and Sponsorships Executive Communications Internal Communications Message Development Co-founder of Women’s Initiatives Crisis Communications Budget Planning and Budget Management