Description
ACCOMPLISHMENTS Sold 43,000 sq./ft. athletic facility in Maple Shade, NJ. Walked customers through installation process with tech professional. Developed strong relationships with local business and medical centers. IMQUEST, INC. Partner & VP for Marketing and Sales 1999 - 2014 A Full-Service Integrated Marketing, PR, Web-B2B, B2C. Built business with up to $4M in sale revenue. Led advertising, sales, creative, strategic plans, and go-to market approaches. Initial focus on pharmaceutical consumer marketing in underserved and professional market segments. Expanded services into niche areas including sports, private medical services, ethnic and gender markets, and 9-11 Foundations. Steered clients to achieve excellence in share. Clients-Sanofi Aventis, Bayer, Parke-Davis, Pfizer, Merck, GlaxoSmithKline, Gilead, Abbott, Novo Nordisk, Wyeth, McNeil, TARGET, NASCAR, EXXON MOBIL, 9-11 Foundation, and National Boxing League Partnerships-National Hospitals Market Projects * Exxon-Mobil *ADA * AHA * Philadelphia Health and Fitness Projects * Philadelphia Hispanic Women's Health Program * Planned Parenthood * Top 10 Markets HIV / Aids Services * National Black Nurses Association, and National Medical Association ACCOMPLISHMENTS EXXON-MOBIL: National healthcare project with a budget of $600,000. Increased visibility in top 10 urban markets. Over 500,000 people impacted, and over one million indirectly impacted by radio. Project involved the launch of new gasoline speed pass. Developed 2-day national event with health screenings and on-site physicians. Linked communication strategy to national and local media, and social organizations (Planned Parenthood, NMA and National Nurse's Association, and others). Nex Generation Medical: Health care advertising and marketing campaign with a budget of $4.5M. Created full corporate identity package to target market handled complete marketing brand service plan including media, PR, web site development, partnerships supported through advertising, and full plan execution. National Boxing Association/Habitat for Humanity: A formal Program to raise money for building home's in New Orleans. PARKE-DAVIS / PFIZER PHARMACEUTICAL COMPANY Executive Brand Manager 1995 - 1998 Championed strategies for brand and human asset growth downward, upward, and across the business model to aggressively drive portfolio market success. Developed key system tenets that actualized brand value. Managed a $3M budget for Alzheimer's drug, managed $4.5M for hypertension drug, and managed Lipitor a $12M brand for the North Eastern part of the U.S. ACCOMPLISHMENTS Tripled market share growth from 4.5% to 12.4%. Orchestrated success in the market through effective business drivers of science and integrated marketing messages for targeted markets. Brought in metrics and matrix opportunity analysis to measure and plan strategies for brand growth. Introduced first cultural disparity department development project following an international symposium. Steered new areas of growth for Alzheimer's drug as it applied to specialty markets. Identified high potential key opinion leaders (KOLs) in diverse markets to drive clinical studies and sales. Ignited stagnate research data and enduring materials data for brand growth in Cognex. Business strategies and tactics used were including execution of DTP (direct to physician) by District Managers and Medical Education opportunities with national / international KOLs. Drove Opportunity Analysis Presentation to VPs and HR to establish new department of ethnic Special Care Markets. PARKE-DAVIS / PFIZER PHARMACEUTICAL COMPANY District Manager Western New York 1992 - 1995 Managed 14 sales representatives and 2 specialty representatives with direct hospitals and HMO contacts. Embraced and drove the new sales paradigm shift of New Rx growth product sales vs. exact market share achievement. ACCOMPLISHMENTS Placed in charge of large regional downsizing. Focused on team development and outstanding sales and service. Increased district sales by 2nd year, positioned 7th of 9th to 4th place of 9th. Fifty percent of my district placed in the top 15% of total sales for region. Excelled in human asset management - My district Reps.10 members, top representatives ranked 4th. and 6th. placed out of 530 total representatives and two additional representatives place in 7th and 9th. place of 530. Three of my district team members were promoted to district sales managers. PARKE-DAVIS / PFIZER PHARMACEUTICAL COMPANY Field Sales Manager 1984 - 1992 Managed 10 sales representatives, 2 specialty reps. Hospital and HMO reps as well. Established first company Women's MD. /CV Symposia for LIPITOR 100 of Doctors different locations. ACCOMPLISHMENTS Achieved outstanding sales for Parke-Davis/WL product portfolio LIPITOR, Dilantin, Cognex, Diabete's (Triglitazone). Achieved multipul sales and Key Opinion Leadership awards. Corporate invitation from Regional Sales Director and VP. of Sales to participate in corporate internship 1 week in corporate office. Focused on sales, marketing, analysis, disease education and office administration.
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